PRESENT
Creativity Workshop
OBJECTIVE: DEFINE AN INNOVATIVE / A NEW SERVICE / PRODUCT AROUND INDUSTRIAL COATING
ELVAL AND BECKERS-GROUP’S TEAMS TOGETHER
12TH JUNE FROM 2PM TO 8PM
ADDRESS
IN 4 STEPS
1. EXPLORE
2. IDEATE
3. CHOOSE
4. DEVELOP
Homework
NUMBER OF RESPONDENTS: 10 = 50% OF ALL PARTICIPANTS
HOW IS THE BUILDING MARKET GOING TO EVOLVE IN THE NEAR FUTURE? HOW ARE THESE EVOLUTIONS GOING TO IMPACT YOUR PRODUCTS AND SERVICES?
- More concentrated. One supplier for all
- More customized for customer’s taste
- Quicker and flexible in the delivery
- 3d printing
- CAD/CAM/CAE integration
- Safety
- Friendly for the old generation
- Easy to access
- Easy to fabricate and dismantle
- New players from new countries
- Swift to urbanism
- Printed building facades solutions
- Colours durability
- New developing countries
- use of augmented reality
- sustainable constructions & material solutions
- use of BIM
- Environment friendly / ecology / recyclable / green technology
- Connected
- Smart
- Sophisticated
- low or no energy consuption
- with multi functional properties & additional features
- More regulations around chemicals, fire resistance, thermal resistance, etc.
It is pretty clear that the building industry is going to evolve on the below in the near future:
- Sustainability: there is an increased demand in green technology and materials that are both environmentally responsible and energy efficient. In turn, manufacturers like us are looking for innovative ways to meet demand, developing products that will reduce buyers’ greenhouse gas emissions. As a result, demand for environmental certifications like LEED (Leadership in Energy and Environmental Design) or BREAM is on the rise.
- Safe materials: there will be an increasing importance of constructing buildings that are safer. With more health-conscious citizens inhabiting their buildings, owners and real estate developers are becoming more interested in the materials used in the construction process. Materials that will contribute more on the safety of the inhabitants (fire behavior, more healthy materials). Continuous research and development gave us the opportunity to develop safe and healthier materials
- is the expected rise of prefab and modular construction projects, enabling companies to build both residential and commercial buildings at a much faster rate due to the repetitive nature of the projects. Also, these units can often be assembled offsite in a factory-like setting, saving time by avoiding weather delays and money by recycling material that’s not used on a particular project.
- Digital Changes: advancements in Building Information Modeling (BIM) are enabling architects and engineers to design models that can reveal how certain building materials will withstand the test of time. BIM also allows users to create maintenance schedules, predict job costs, and understand the scope and needs of a job before it’s started, trimming overall waste by helping to avoid unnecessary purchases. We have already been aligned with BIM technology.
Explore
OBJECTIVE: IDENTIFY YOUR CUSTOMERS’ / USERS’ WORKING CONDITIONS / BEHAVIOURS AND DEFINE THEIR PAINS AND GAINS
HOW: IMPROVISE A SCENE WHERE YOUR CUSTOMER IS FACING A CHALLENGE RELATED TO YOUR PRODUCTS / SERVICES
Architect
Facade contractor
Investor / owner
Other customers
Vision
OBJECTIVE: LET THE DREAMER IN YOU FIND AS MANY IDEAS AS POSSIBLE TO ANSWER YOUR CUSTOMERS’ / USERS’ NEEDS
HOW: WITH LEGOS – BUILD YOUR REPRESENTATION OF BECKERS AND ELVAL IN 2 YEARS FROM NOW, PROVIDING THE BEST PRODUCTS AND SERVICES TO MEET THEIR CUSTOMERS’ NEEDS
Service team – architect’s needs
INDIVIDUALLY…
… THEN COLLECTIVELY WITH THE MOST IMPORTANT ELEMENT IN YOUR INDIVIDUAL CONSTRUCTION
Product team – owner / investor’s needs
INDIVIDUALLY…
… THEN COLLECTIVELY WITH THE MOST IMPORTANT ELEMENT IN YOUR CONSTRUCTION
Ideate & choose – service team
OBJECTIVE: LET THE DREAMER IN YOU FIND AS MANY SOLUTIONS AS POSSIBLE TO ANSWER YOUR CUSTOMERS’ / USERS’ NEEDS AND SELECT THE BEST SOLUTIONS ACCORDING TO THE DEFINED CRITERIAS: IMPACT AND EFFORT
HOW: 1. WITH LEGOS – FOLLOWING ALL THE PREVIOUS STEPS, CREATE 1 ACTIONABLE SOLUTION / SERVICE THAT WOULD LEAD TO THIS SHARED VISION
2. WITH LEGOS – IMAGINE YOU’RE USING THE SAME METHODS AS AMAZON, ENRICH OR CREATE 1 ACTIONABLE SOLUTION / SERVICE THAT WOULD LEAD TO THIS SHARED VISION
3. PLACE YOUR SOLUTION IN A MATRIX ACCORDING TO YOUR OWN INTUITION OF HOW FEASIBLE AND IMPACTFUL YOUR SOLUTION WILL BE
4. VOTE FOR YOUR FAVOURITE SOLUTIONS
Analogy with Amazon
| Automating step / robotization | Automated pickers (Amazon picking challenge) Self-driving technology Kiva robots |
| Short delivery time | Drones Same-day delivery service (own fleet of carriers, cutting out any third-party shippers) Amazon, Alibaba, and Walmart have so far focused on building out their last-mile delivery and logistics services but are increasingly going after the middle- and first-mile of the shipping chain Amazon’s Dragon Boat initiative : leasing containers on ships |
| Exhaustive catalog of products |
Matrix
Ideate & choose – product team
OBJECTIVE: LET THE DREAMER IN YOU FIND AS MANY SOLUTIONS AS POSSIBLE TO ANSWER YOUR CUSTOMERS’ / USERS’ NEEDS AND SELECT THE BEST SOLUTIONS ACCORDING TO THE DEFINED CRITERIAS: IMPACT AND EFFORT
HOW: 1. WITH LEGOS – FOLLOWING ALL THE PREVIOUS STEPS, CREATE 1 ACTIONABLE SOLUTION / PRODUCT THAT WOULD LEAD TO THIS SHARED VISION
2. WITH LEGOS – IMAGINE YOU’RE USING THE SAME METHODS AS THE CAR INDUSTRY, ENRICH OR CREATE 1 ACTIONABLE SOLUTION / PRODUCT THAT WOULD LEAD TO THIS SHARED VISION
3. PLACE YOUR SOLUTION IN A MATRIX ACCORDING TO YOUR OWN INTUITION OF HOW FEASIBLE AND IMPACTFUL YOUR SOLUTION WILL BE
4. VOTE FOR YOUR FAVOURITE SOLUTIONS
Analogy with the car industry
| Designing | |
| Manufacturing | Assembly line Decentralization (regional assembly plants) Independent suppliers manufacture noncritical components |
| Automation | Automatic control systems, transfer machines, computer-guided welding robots Human and machine labor |
| Repair | |
| Accessories and auto parts | |
| Innovations | Smart cars and green cars |
| Safety | Vehicle-to-vehicle (V2V) communication technology : This technology would allow vehicles to “talk” to each other and ultimately avoid many crashes altogether by exchanging basic safety data, such as speed and position, ten times per second, to improve safety. Pre-collision assist and pedestrian detection technology Fully functional driverless car |
| Business model | Volumes and fast implementation of innovative solutions |
| Customer loyalty | Discount contracts for car service |
| Innovation process | Market survey Incorporating vehicle engineers, designers, manufacturing engineers, marketing managers and component manufacturers into a single team responsible for the design, engineering, and marketing launch of the new model |
| Distribution | franchise dealership |
| Trend | Annual model was adopted in the United States during the 1920s to promote new-car sales in the face of used-car competition |
| Used cars market + wear out | Some become scrap metal to feed steel furnaces; some go to wrecking yards where usable parts are salvaged |
Matrix
1ST ROUND
2ND ROUND AFTER MERGING THINK TANK, DATABASE AND MONITORING TOOL
3RD ROUND AFTER MERGING THINK TANK, MARKETING DEPARTMENT, PRODUCT DEVELOPMENT WORKSHOP AND INNOVATION COMMITTEE
Develop
OBJECTIVE: ADD CONTENT TO THE MOST POPULAR IDEAS AND THINK ABOUT THE PROCESS OF IMPLEMENTATION
HOW: A 2-ROUND WORLD CAFE ON THE 2 BEST VOTED SOLUTIONS, ANSWERING THE 2 FOLLOWING QUESTIONS:
1. HOW CAN YOU ENRICH THIS SOLUTION ?
2. WHAT ARE THE STEPS FOR IMPLEMENTING ? WHAT ARE YOUR NEEDS / RESOURCES ?
And the winners are…
SALES SUPPORT TOOL
FUN TANK
Sales support tool
Fun tank
Feedback from the participants
TRUST TEST: GLOBALLY THE PARTICIPANTS BELIEVE IN THE SUCCESS OF THESE 2 SOLUTIONS, THEY JUST HAVE CONCERN ABOUT THE TIMING THAT HAS BEEN DECIDED FOR THE FUN TANK
SATISFACTION SURVEY: GLOBALLY THE RATES ARE QUITE GOOD AND THE NPS IS REALLY HIGH (USUALLY STANDS BETWEEN -9 AND 66 FOR ALL CATEGORIES). SEE COMMENTS BELOW
4,3/5
QUALITY OF WORKSHOP AND ANIMATION
50
NPS
« Missing time ! »
« Lack of time and process clarity »
“Frustration for the ideation, we didn’t go deeper and it was difficult to diverge and have better ideas”
« I now understand that we lacked time… Still very impressed »
« Somehow we lose our product focus »
« All perfect ! »
« Nous avons perdu le cap du sujet produit. Nous aurions dû être réorientés »
Your hosts
FLORENCE SZYMANSKI
GUILLAUME LENOBLE
After spending my professional life in big companies, start ups, in the training / marketing / business development areas, I find out that my mission in life is to help people and companies develop themselves. I’ve been a coach since 2016 and a facilitator since 2018, when I founded The Happy Collective. I enjoy developing partnerships with experts that will help you developing your teams and your projects !
I’ve been an IT developer, a trainer in business intelligence, a director for solution engineering at Salesforce, and a manager. I’m convinced that co-development is more efficient when using games, that’s why I created and experimented numerous cooperative games in companies, before founding Belugames in 2015. I got my certification in Lego Serious Play and I now enjoy myself animating Lego cities with connected items…