“Create a vision for people to follow, and once you succeed in doing that, you have to tell the story, again and again. If you know what your purpose is and you start to see the connection between what you’re doing every day and the company’s vision, you see that you’re making a difference.”

“Our #1 priority is company culture. Our belief is that if we get the culture right, most of the other stuff – like delivering great customer service or building a long-term enduring brand and business – will happen naturally on its own.”